Visit Tenerife

THE IDEA

Our goal was to capture the authentic spirit of Tenerife, moving beyond typical tourist highlights to showcase the island’s genuine emotions and diverse experiences. Partnering with Thx Agency, we embarked on a mission to produce a trio of videos: a campaign video, a lifestyle video, and an active video, supplemented with photography to offer a holistic view of this beautiful island.

THE CHALLENGE

The primary challenge was capturing Tenerife into three distinct videos, each with its unique theme, while working within the constraints of a tight three-day shooting schedule with influencers. Achieving authenticity and emotional depth, and ensuring each piece stood out on its own while contributing to a cohesive campaign narrative, required planning and creativity.

THE JOURNEY

Over three full days, we dove deep into Tenerife's heart, from its lively streets to its breathtaking natural landscapes. Collaborating closely with influencers, we navigated the island, capturing its essence through both videos and photographs. Each day was dedicated to one of the video themes, allowing us to focus deeply on the specific mood and message of each piece.