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TEUFEL
follow your sound
THE IDEA
Promote two standout products though a campaign video: the ROCKSTER AIR 2 Bluetooth speaker and the Real Blue Bluetooth headphones, reinforcing Teufel's brand essence: "Follow Your Sound.”
THE CHALLENGE
Conceptualized by District 360 Agency, the campaign needed a visual narrative that captured the spirit of "Follow Your Sound." Our task was to translate this idea into compelling visuals that resonate with the target audience.
THE JOURNEY
We tapped into the outdoor energy and freedom associated with sound. Simon Ramboer, Creative Director at District 360 developed a story where a young skater "follows his sound" through cityscapes and parks, eventually leading him to his girlfriend. Each scene was meticulously designed to emphasize the seamless integration of Teufel's products into everyday outdoor life.
In the true spirit of outdoor energy and efficiency, the entire campaign was shot in a single day. Each frame, each movement, was created to ensure that the rhythm of the story flowed in harmony with Teufel's baseline.
THE IMPACT
The campaign video brings joy of sound in outdoor environments, enhancing Teufel's position as the go-to brand for outdoor audio enthusiasts.
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TEAM ON THE PROJECT
FILMMAKER
ROBIN DAMS
SCENARIO
SIMON RAMBOER
EDITOR
ROBIN DAMS
PRODUCTION
DISTRICT 360
CREATIVE DIRECTOR
SIMON RAMBOER
EXECUTIVE PRODUCER
SIMON RAMBOER
DRONE
ROBIN DAMS
PHOTOGRAPHY
SIMON RAMBOER
BEHIND THE SCENES
LISA RENDERS
BEHIND THE SCENES
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