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VISIT GERMANY

journey through Saksen's Unesco World Heritage sites

THE IDEA

To highlight the Saksen region as a prime destination for travelers aged 45 and above, emphasizing the ease and convenience of exploring this rich and diverse area via organized bus tours.

THE CHALLENGE

Promote bus travel as the go-to method through a video campaign in the Saksen Region. We were asked to craft 6 unique videos, each focused on a different facet of the Saksen region.

THE JOURNEY

We interviewed real passengers on the bus tours to capture genuine reactions and experiences. Simultaneously, regional guides from Chemnitz, Ore Mountains, Gorlitz, Dresden, and Kromlau/Moskau provided deeper insights, sharing stories and facts that aren’t typically available in travel brochures.

THE IMPACT

The videos offered viewers a firsthand glimpse into the joy of worry-free travel and the wonders of the Saksen region. By highlighting real testimonials and expert guide commentaries, potential travelers could truly envision what a BusFan tour would entail. All videos are being used in a social media campaign of Germany Tourism and have already reached more than 356.000 people on YouTube. We also made sure to provide short 15'' teasers for the Facebook and Instagram campaign.

Want to promote your region?

TEAM ON THE PROJECT

FILMMAKER

ROBIN DAMS

SCENARIO

JEROEN LIBBRECHT

HANS DEPUYDT

EDITOR

ROBIN DAMS

PRODUCTION

THX AGENCY

PRESENTER

ANNE PAULISSEN

EXECUTIVE PRODUCER

JEROEN LIBBRECHT

https://thxagency.be/

DRONE

ROBIN DAMS

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