top of page
LOURDES
Heart of the Pyrenees
THE IDEA
Atout France collaborated with travel influencer Caroline from Veggiewayfarer to showcase Lourdes as a cultural gateway to the Pyrenees. The project aimed to create three compelling videos highlighting the unique aspects of Lourdes: its rich cultural heritage, diverse gastronomy, and exciting outdoor activities. These videos were designed to appeal to travelers seeking an immersive experience in this iconic destination.
THE CHALLENGE
The challenge was to capture the essence of Lourdes—a city often associated with its religious significance—and present it in a fresh and engaging way that resonated with a broader audience.
THE JOURNEY
Over four intensive days of shooting, we worked closely with Caroline to bring the vision to life. Tight schedules, unpredictable weather in the Pyrenees, and the need to balance diverse storytelling elements added complexity to the project.
THE IMPACT
The campaign is set to launch in 2025, with the three videos forming the cornerstone of Atout France’s promotional efforts for Lourdes.
Want to promote your city?
TEAM ON THE PROJECT
FILMMAKER
ROBIN DAMS
EDITOR
ROBIN DAMS
CONCEPT
Atout France
Lourdes Tourism Board
INFLUENCER
CAROLINE MULLER (Veggiewayfarer)
instagram.com/veggiewayfarer/
bottom of page