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LEUVEN CYCLING TEAM
riding with passion
THE IDEA
To amplify the Leuven Cycling Team brand, attract new members and sponsors, and emphasise the bond between the team and their sponsor, Flandrien Super8-beer.
THE CHALLENGE
A two-day expedition into the heart of the Northeastern French Vosges. Here, the team was prepping and competing in the Granfondo race. Our aim? To capture the raw emotions, camaraderie, and the thrill of riding for Leuven Cycling Team.
THE JOURNEY
On the first day we captured the team dynamics, the pre-race excitement, and anticipation. By letting the team members articulate their feelings about being a part of the team, we painted a picture of passion, unity, and determination.
On raceday we focused on the determination, and raw emotions that every cyclist faces during these mountain climbs. The sweat, the burning muscles and the moment when crossing the finish line – all became a part of the story.
THE IMPACT
The final video portrays Leuven Cycling Team in a professional light, which helps them reaching out to potential sponsors.
LET's CRAFT YOUr story together!
TEAM ON THE PROJECT
FILMMAKER
ROBIN DAMS
SCENARIO
ROBIN DAMS
EDITOR
ROBIN DAMS
DRONE
ROBIN DAMS
PRODUCTION
DUSK
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