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WK GRAVEL
from forest to finish line
THE IDEA
We set out to capture the essence of the World Championships Gravel, a two-day event where elite athletes and thousands of participants raced through beautiful terrains of the Brabant Woods, starting in Halle and finishing in Leuven. The goal was to create an 8-minute aftermovie that celebrated the connection between nature and competition, including interviews with key stakeholders and participants. We also provided on the spot edited reels to create online engagement.
THE CHALLENGE
With a fast-paced schedule, we delivered six same-day reels daily, capturing key moments while covering the entirety of the event. Our team of 3 videographers, 1 on-site editor, and 1 assistant had to work seamlessly to ensure timely delivery.
THE JOURNEY
The production spanned three days, capturing the build-up, the Women’s Elite race, the Men’s Elite race, and the broader audience of over 2,600 participants. We blended raw competition footage with intimate interviews, including conversations with the ANB forest ranger and event organizers, to reflect the true spirit of the event.
THE IMPACT
The daily reels were watched more than 413,000 times, generating immense buzz and engagement. The aftermovie, an 8-minute ode to the forest and the race, is set to launch soon, promising to deepen the connection with the audience.
Discover all of the reels on the events' Instagram page:
https://www.instagram.com/gravelchampionshipsflanders/
LET's CRAFT YOUr story together!
TEAM ON THE PROJECT
DOP
CAMERA
FELIX VERHOUS
SIEBE DIRCKX
BEN VERLOOY
ROBIN DAMS
DRONE
ROBIN DAMS
EDITOR AFTERMOVIE
CLIENT
ELIAS MERTENS
BARTEL LAMBEAU
GOLAZO
golazo.com
ASSISTANT
BRAM VANOPBERGEN
PETER DAMS
EDITOR
SOCIAL MEDIA
LOUIS DEVOGELE
VOICE OVER (INTRO)
SANDER HIROUX
PRODUCTION
DUSK VIDEO PRODUCTIONS
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